We worked with a startup to create a compelling 5-year AI strategy that aligned the entire company around a prioritised, credible roadmap. By balancing investor ambition with practical achievability, the strategy quickly became embedded in the company’s OKRs, sales pitches and investor discussions. The result was a doubling of customers prototyping their products, functional designs delivered in days instead of weeks, and a team confident enough in their AI vision to accelerate their own ambitions ahead of schedule.